Step Into The Cool-girl Aesthetic With These Chic Jellies


Let’s admit it: Sliding your feet into a pair of jellies (flats or sandals) is likely to give you a major sense of nostalgia—especially if you’re a certified ‘90s babe. These funky and colorful PVC shoes were all the rage in the ‘90s and early aughts, but as fashion cycles go, they’ve made a pretty comeback in the present. 

While many brands have now put a fresh spin on the throwback style, pioneering fashion label Melissa has always been at the forefront of the jelly shoe game—introducing plenty of modern silhouettes, hues, and designs to choose from. 

A classic yet playful fabrication of the beloved Y2K style is the Melissa V Doll. It’s cute—but with serious functionality and has gotten a major update for adulthood without leaving behind its original roots. 

Dressy and versatile

The Melissa V Doll jelly flats are as timeless as a crisp white tee or a pair of blue jeans. It may lean prim and proper, but its inherent versatility transcends personal preferences. 

It’s also dressy enough for a formal outing, but can also be taken out on casual strolls. Up to you to dress it up or down depending on the occasion. 

Melissa has added clever touches on the slim silhouette—a delicate bow appliqué with a metallic accent and a matte bi-color tone, giving it a slightly retro vibe. The rounded toecap has been retained in the ballerina style and still features Melissa’s tutti-frutti bubblegum scent. 

Signature Melissa

Apart from having that distinct bubblegum scent, these romantic jellies are made of patent Melflex® Melissa material—a malleable plastic that molds easily to your foot, breathes, and is also hypoallergenic, water-resistant, odorless, neutral, and natural. 

Melissa’s Melflex® is 100% vegan certified. Yup, you read that right! Melissa’s PVC shoes are made from mono-materials, which means they can be easily disassembled and recycled. It also sports a Grenflex insole for a super comfortable and cushioned step. 

Shop the Melissa V Doll for P3,995 at select SM boutiques of the Melissa Pop-Up Shop. They’re easy to slip on into without sacrificing style. Plus, they’re also an exceptionally functional walking companion that’ll seamlessly pair with virtually anything in your closet. Win-win! 

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