Embrace the Streetwear Hype When You Cop These Cool Numbers from New Era


A force unlike any other, streetwear has made its way into mainstream fashion and even into the luxury stage. Once and originally reserved for skater kids, hip-hop junkies, and countercultures, it’s now so common to spot caps, hoodies, sneakers, and slides on runways, court-side at a ball game, or worn every day on the, your guess is as good as ours, streets. 

Today, it’s not a major faux pas to swap couture to these comfortable and loose silhouettes featuring, say, huge graphic prints. In fact, it has come to characterize a cool vibe and look—and to proudly show support for your favorite sporting teams in the NBA or Major League Baseball. 

Making a statement

One such streetwear and athleisure player that you need to know is New Era. ICYDK—the brand has been handcrafting hats and caps since 1920 (that’s 103 years of existence!), but has grown to include accessory and apparel lines in their portfolio. Headquartered in New York, New Era is sold in more than 80 countries—including ours via the SM Malls Online app. 

As a treat and to make your streetwear shopping more accessible, SM Malls Online is giving you a P200 off voucher for the whole month of June. Just key in NEWERA200 upon checkout to get P200 off your in-store pickup or delivery purchases. Note, though, that is only valid for the first 100 people who will redeem this exclusive code.

Up ahead, we bring you seven hot-ticket items to cop from New Era. Whether you’re already a streetwear fan or looking for newer, bolder, and more fun pieces to add to your everyday wardrobe and express your cool girl or boy vibe with, these numbers are worth your “add to cart” session. 

California love

A diehard LA Lakers fan? Dreaming of the sweet California lifestyle? This Los Angeles Lakers NBA Split Logo Black Short Sleeves T-Shirt has got your game covered. Featuring the iconic Lakers logo rendered in two different colors and the New Era flag on the left sleeve that matches your fave NBA team’s official colorways. 

Crafted with 220GSM cotton and COOLERA fabric for humidity control and quick sweat and moisture evaporation for strutting the streets or in the hardcourt in style and totally sweat-free. Shop for P2,895. 

New York state of mind

The perfect accessory for any Yankees fan—or the Big Apple, for that matter, the New York Yankees MLB Washed Khaki 9TWENTY Unstructured Cap at P2,295 offers a relaxed and casual look thanks to its unstructured design, with a unique khaki green hue and embroidered New York Yankees logo on the front letting everyone know who you’re rooting for. 

It’s made from high-quality 100% cotton for a comfortable and durable fit for ballpark moments or otherwise. 

Easy on and off

Shower shoes have officially graduated from the locker room and have stomped their way to the streets—and even to our homes for off-the-clock activities. They’re super comfy and easy to slip on and off. And, they’re functional but don’t compromise in style. 

An aesthetically pleasing pair we recommend scooping up is the New Era Flag White on Black Slides at P1,895. All black with New Era’s black-and-white flag logo on the upper—a classic colorway to cap off your best casual (and casual-ish) ‘fits. 

Crop top comeback

Crop tops were all the rage in the early aughts, but they’ve proven to be timeless and not just a passing trend. This silhouette is beloved for how it falls on the body—cut off just above the waist to expose the midriff and super comfortable for everyday wear. 

Cop the Los Angeles Dodgers MLB Women Floral White Short Sleeve Crop Top T-Shirt for P2,495 as your would-be closet mainstay. It features a floral pattern in the Dodgers team colors and made from high-quality lightweight and breathable cotton fabric. Even if you’re not a Dodgers fan, this pairs well with your go-to denims or shorts and sneakers. 

Floral party

Once worn by Irish fisherman for protection against the elements and later adopted by different countries as part of their military uniforms, the bucket hat made its first pop-culture appearance in the ‘60s and has reached peak popularity in the ‘80s and ‘90s, thanks to hip-hop stars. 

Today, this headpiece has become a consistent staple in street fashion—practical and will make you pass any vibe check, like the 

New Era Women Floral Pink Reversible Bucket Hat at P2,995. Designed with a floral pattern on one side and a solid white color on the other, making it easy to mix and match with any ensemble. It also has a wide brim for excellent sun protection, keeping you fashionably cool and shaded on sweltering days. 

Classic comfort

Is there anything more beloved than a super soft hoodie? This one’s a pillar of any casual wardrobe and has transcended its roots as a sportswear staple. A hoodie worth wearing for years is the New Era Essential Pale Blue Full Zip Hoodie at P5,295. 

Comes in a pale blue hue, this zippered essential isn’t just for lounging at home or at the office, but can be a gym-bag go-to or #OOTD for chilly days—perfect this month, as we’re already heading into the rainy season. 


The best backpacks can do it all—from stowing gym kits and going on long commutes to packing all your essentials for overnight stays and spontaneous adventures. They’re not just a preppy go-to associated with the back-to-school era anymore. 

Now, they’re primed for more than just that, especially this New York Yankees MLB Ripstop 27L Navy Light Pack Backpack Bag, which you can score for P5,195. Equipped with a sizable 27-liter main compartment, external pockets with key hooks, side pockets, and a weather-resistant zip that also doubles as a design accent, this lightweight navy backpack can keep all your everyday carry safe and secure. Featuring a New York Yankees reflective print and is 20% lighter than its normal counterpart. 

Make sure to save some wardrobe space for these streetwear bangers, all available from New Era via the SM Malls Online app in SM Mall of Asia, SM Aura Premier, SM Megamall, and SM City North EDSA. 

P.S. Don’t forget to use the exclusive code NEWERA200 to get P200 off your purchases for in-store pickup or delivery—valid for the first 100 people who will snag the voucher. 

Still looking for fashion-forward finds at awesome deals and offers to add to your shopping cart? Check out SM Deals on the daily.