Mix Up Your Morning (or Merienda) Coffee Routine with These Perfect Pairings from Jim’s Recipe


When you don’t have the time to indulge in a full-on breakfast in the morning, a good cup of joe and something yummy to go along with it will probably suffice. Just the scent of fresh coffee when you’re about to kickstart your day can be the perfect pick-me-upper. Adding a freshly baked goodie to down it with? Now, we’re talking business. 

A buttery, fluffy croissant or a toast usually comes to mind as sunrise staples, but there’s something about the simplicity and lightness of sponge cakes that can truly rival your typical croissant-and-coffee routine. TBH, there’s really nothing particularly visually striking about a sponge cake—it’s pretty straightforward, but its melt-in-your-mouth goodness takes the cake (pun intended). 

Helmed by Chef Jim Wong, Jim’s Recipe has been serving egg sponge cakes in Malaysia since 2017. The pastry shop started out as a small bakery in Kuala Lumpur, but has since opened 47 outlets across the country, with branches in Hong Kong, China, USA, and now, the Philippines. Their cakes are baked on-site, meticulously stamped with their logo, and sliced in front of customers. 

Cozy combos

Jim’s Recipe is actually offering cake-and-coffee pairings for less in all their SM outposts, except SM City Dasmariñas, until month-end. 

Apart from their bestselling signature sponge cake matched with any coffee, their flavored sponge cakes, glazed bars, and sponge bars are up for the picking, too. 

For starters, we suggest trying out their C Combo 3 at P420, saving you P100. This includes one original sponge cake and two orders of your choice brew (perfect for sharing!). Any rich-flavored and full-bodied cup is best for this classic combo—just imagine the pillow-soft, airy cake marinating in your palate alongside their Americano, cappuccino, or cafe mocha. 

If you want to shake things up a bit, opt for their C Combo 4 at P500, saving you P100—one order of any of their flavored sponge cakes plus two coffee drinks of your choice. We recommend sampling their Ube Sponge Cake Series for this pairing—choose from just plain ube, ube yam (stuffed with ube halaya!), or ube cheese. Match it with their lattes—vanilla, caramel, or hazelnut for satisfyingly sweet time. 

Baked bars

Jim’s Recipe also carries sponge and glaze bars, incorporating everything you love about their crowd-fave sponge cakes in a variety of flavors and in bite-sized form. 

C Combo 1 offers any sponge bar and coffee for only P210, letting you save P50. Get the Pork Floss, covered in rousong (meat floss), for a balanced sweet-and-salty fare with umami hints, or opt for Oreo with a crushed Oreo cookie coating for a subtle crunch, contrasting the light and airy bread base. 

If you’re craving for a sponge bar with sweet glazes and toppings, cop the C Combo 2 for P180, which gives you any glaze bar and coffee of your choice and saves you P55. Jim’s Recipe’s Glaze Bar Series has eight flavors—Strawberry Kiss, Matcha Supreme, Crunchy Chocolate, Choctella, Al Monde, Coffee Macchiato, Cappuccino, and White Tiramisu. Bold, sugary flavors to match your favorite morning brew. 

All these combos are a match made in coffee-and-cake heaven—for less. 

You have until March 31 to cop and sample Jim’s Combos at all of their SM nooks nationwide, except in SM City Dasmariñas. 

For more tasty eats and food pairings at exclusive offers and promos, don’t forget to check out SM Deals