The Viva Magenta Agenda: How To Pull Off Stylish Looks With 2023’s Pantone Color

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In case you missed the memo, Viva Magenta is officially the Pantone color of the year for 2023. This vibrant hue is inspired by nature, which makes it very timely as the world further pushes for climate change and sustainability action. Like the rest of the red color family that celebrates life, Viva Magenta represents the brave and the fearless, the bold and fun, and the balance of power and grace that keeps us strong and motivated.

In fashion, Viva Magenta is a very versatile color that is flattering for people of all ages and genders. Since it presents a balance between warm and cool, it also works for any skin tone and can easily bring an element of fun to any outfit.

If you want to start planning your Viva Magenta OOTD for 2023, check out these style tips that will help you look fab throughout the year!

Pair ‘em with pink


Want to try a monochromatic outfit that won’t look too loud or over the top? Instead of wearing magenta on magenta, you can try layering Pantone’s color of the year with other shades from the same color family. Pair your magenta shirts and blouses with pink skirts or pants, or vice versa for a casual look. For something a bit more dainty, you can also wear a magenta coat over a pretty pink dress like this Holly A-line Dress from Paperdolls. 

Thanks to its versatile A-line cut and asymmetrical flounce detail that adds flair to its traditional silhouette, this pink dress would bring an element of elegance to your overall look to balance the powerful and vibrant shade of magenta. Get the Holly A-line Dress now for P2,299 at Paperdolls in SM Malls nationwide.

Balance the look with neutrals


Pairing Viva Magenta with neutrals is the easiest style hack for anyone who prefers subtle looks and quieter color palettes. It also helps the Viva Magenta elements in your OOTD to stand out more, which is perfect if you want your Viva Magenta bags, accessories, or shoes to become the centerpiece of your outfit. 

For occasions that require dressy outfits, wear your Viva Magenta pieces with a classic LBD like this Sleeveless Tiered Dress from Forme, which has a regular fit and is made of woven crepe, polyester, rayon, and spandex materials. Enjoy 50% off on this Sleeveless Tiered Dress from Forme until December 31 in SM City Telabastagan.

Wear it with vibrant colors


Viva Magenta is a color for the brave and fearless, so don’t hesitate to wear it with other vibrant hues! For an eye-catching pop of color, you can mix and match magenta with equally loud complementary shades like turquoise or yellow. If you want a slightly mellowed-down look, you can also go for a softer color scheme with shades like lilac. This Chroma Jan Sleeveless Top from Plains & Prints is an excellent top to wear with vibrant-colored bottoms like magenta trousers, and you can get it now for only P1,398 at various SM malls.

Go for shoes in this hue


Now, let’s look at footwear that radiates Viva Magenta vibes which you can easily incorporate into any outfit that you already have. These Havaianas You St. Tropez sandals are available in a stunning electric pink color, which is close enough to Viva Magenta. 

With its water-resistant and quick dry material, a pair of these vibrantly-colored sandals combine both style and functionality which makes it a practical item to have in your wardrobe for the new year. It also has layered rubber soles so that your feet can stay comfy and protected no matter where you go. Get the Havaianas You St. Tropez on sale until December 31 at All Flip Flops in SM City Marikina.

Let your makeup do the talking


Want another subtle way to incorporate Viva Magenta into your daily look? Try wearing this bold color on your lips instead! Add lipsticks in different shades of magenta and pink to your makeup collection for an instant splash of color to your overall appearance. Choose lipsticks with a creamy and non-drying formula like The Pinks from Fluffmatte, which have an airy and powdery light finish for a flawless but high-impact matte look.

The Pinks from Fluffmatte is available in many different shades of pink, including Femmebot’s mauve pink, Bunny’s light mauve pink, and Girlish’s spice pink. Get any three of these The Pinks from Fluffmatte lippies for only P995 at Sunnies Face in select SM Malls until December 31.

Bold colors, bold designs


Viva Magenta is all about being brave and fearless, so don’t hesitate to wear styles that deviate from the common and traditional. Take this opportunity to mix and match Pantone’s new color of the year with clothes in funky prints or accessories with unique shapes. For example: Instead of the usual aviator or round sunglass shapes, you can try bolder frame designs like these Ray-Ban Octagonal Classic Sunglasses instead. 

This pair’s cool and striking design has a stark geometric contrast to most face shapes, so wearing it helps you further stand out from the crowd while flaunting your eye-catching Viva Magenta outfit. Get these Ray-Ban Octagonal Classic Sunglasses now for only P12,990 at Vision Express in select SM Malls. 

Keep your accessories simple


The Viva Magenta shade can be quite attention-grabbing, so it’s best to opt for simpler and less flashy jewelry to complement your look. Swap big bling and jewels for elegant silver and gold pieces, like this Gold Ladies Ring (GRL-5587) from Karat World. Made of high-quality zircon and 18KT gold, this gorgeous ring can complement your Viva Magenta outfit and even add elegance to your look.

From an original price of P15,870, you can get the Gold Ladies Ring (GRL-5587) at 50% off for only P7,935 at Karat World. Visit Karat World stores in select SM malls until December 31 to enjoy up to 50% off on this and other golden rings for your OOTDs.

Complete your stylish Viva Magenta outfits now with fashion and beauty items that you can cop at SM malls nationwide. For more exciting deals and discounts, visit SM Deals or download the SM Malls Online app!