Let Your Pinoy Flag Fly with These Proudly Filipino Brands


How do you show your love for your country? One simple but meaningful way is by patronizing homegrown products and businesses to support fellow hardworking Filipinos and empower local communities. Filipinos are also popular for great craftsmanship and making high-quality products, which gives you more reasons to always proudly flex your favorite homegrown finds.  

This Independence Day, check out these practical products from local brands that will help you celebrate the rich Filipino culture and heritage 24/7. 

Canvas Bag in a Box from Papemelroti

The Pinoys behind the business: Bienvenido and Socorro Alviola Alejandro

When it comes to locally made gifts, stationery, and home decor, one of the first shops that Pinoys would think of is Papemelroti. This novelty store was established in 1967 by married couple Bienvenido and Socorro Alviola Alejandro, who first named it “Korben” as a combination of their names. 

To this day, the business is well-loved by shoppers who are on the lookout for cute and useful trinkets, like this Canvas Bag in a Box which contains an embroidered tote with different Filipino-themed designs like the Philippine map and jeepney.

Cop Papemelroti’s Canvas Bag in a Box for only P529 at the SM Malls Online app.

Desk and Workspace Cleaner from Messy Bessy

The Pinoy behind the business: Kristine Reyes-Lopez

Since Messy Bessy was launched in 2007, its environmentally safe and locally made products have earned the love and trust of consumers when it comes to household and personal care. If you work from home, you should check out the enterprise’s gentle and non-toxic Desk and Workspace Cleaner, which uses non-abrasive ingredients to avoid damaging your work area and contains essential oils that give a mood-enhancing and stress-busting scent.

Every purchase of Messy Bessy’s products doesn’t just let you save time, effort, and money on household and personal care—it also helps at-risk Filipino young adults get education, employment, and empowerment thanks to the enterprise’s social efforts. Wouldn’t it be great to help your community while patronizing local businesses?

Enjoy 15% off on Messy Bessy’s Desk and Workspace Cleaner 50ml, now available for only P64 (from an original price of P80) at the SM Malls Online app.

Graphic tee from Kamisa by Kultura

The Pinoys behind the business: Local artisans and MSMEs

Known as a one-stop shop for local products, Kultura houses a wide range of awesome finds made by local artisans and businesses. Take your pick from souvenir items, native delicacies, home decor, and even fashion pieces like the Kamisa by Kultura Sun Thumbprint Pilipinas Graphic Tee. This locally made round-neck shirt is made of soft and lightweight poly-cotton fabric, which lets you stay comfortable while wearing your love for the country with pride.

Cop the Kamisa by Kultura Sun Thumbprint Pilipinas Graphic Tee at 35% off for P159.20 (from an original price of P199) at Kultura via the SM Malls Online app.

Perfume bundle from Ian Darcy

The Pinoy behind the business: Ian Darcy Lumibao

Looking for fragrant and long-lasting perfumes that won’t hurt your wallet? Try Ian Darcy’s oil-rich signature scents, which are inspired by several famous perfumes like Victoria’s Secret Bombshell, Bvlgari Coral, and Bright Crystal Versace! Since it was established, the local brand has given importance to providing customers good value for their hard-earned money.

Save P50 on 100 mL bottles of Ian Darcy’s VS-Victoria's Secret Bombshell, CO-Bvlgari Coral, and BC-Bright Crystal Versace when you purchase the 3 Bottles Bundle for only P1,000 at the SM Malls Online app.

As a bonus treat, enjoy P200 off on your SM Malls Online app purchase when you use the voucher code SMGOESONLINE. This discount is available for all delivery orders for new customers only—with no minimum purchase required!

Show your support for products and businesses made and owned by Filipinos on your next shopping spree at SM malls. For more exciting discounts and promos, visit the SM Deals site or download the SM Malls Online app!