Buy Pinoy! 7 Homegrown Brands That Deserve Your Support


As Philippine Independence Day nears, people prepare to celebrate their cultural roots in all kinds of exciting ways — be it through using social media, posting artworks, or joining parades to raise awareness. Of course, another great way to show off your Pinoy pride is to support local brands at SM Supermalls! 

Whether you want to order local food, fashion pieces, or essentials —there are plenty of options to shop from when you visit your nearest SM. Here’s a list of the best local finds you can check out today. 

Filipino Food 

We don't know a lot of Pinoys who don't love food—how could you not, when it's not only soothing to the soul, but a pretty good way to bond with the family, too? Just a couple of proudly local faves:


Pork Sisig, Sinigang Bangus Belly, Kare Kare — these are just some of the Filipino delicacies that are available at Mesa! For dessert, do not miss out on their Crispy Leche Flan. 

Vizco’s Cake Shop 

When it comes to the best local pastries in the Philippines, you can't miss Vizco’s Cake Shop. Vizco’s offers all kinds of pastries such as hearty Ube Cakes, indulgent Crema de Fruit cakes, and oh-so-perfect Cheese Ensaymadas. But what makes people line up at Vizco’s is their moist and luscious Strawberry Shortcake. Add it to your must-eat list! 

Health and Beauty 

Many Filipino health and beauty items are sought after here and abroad. From lipsticks, contour sticks, moisturizers, to even shampoos — there are endless local products to choose from for pampering. 

Posh Nails 

Need to get your nails done? Treat your hands by heading to Posh Nails. To further show off your Filipino pride, you can even ask for some  Philippine Flag-inspired nail art. 

Happy Skin

Happy Skin is a proudly Filipino cosmetic brand committed to creating makeup that cares for the skin. Try out Happy Skin’s Matte Lippies– their bestselling lippie line available in 11 shades that provides ultra-matte finish while hydrating the lips, and Hyaluronic Deep Clean Set to get healthy, glowing and hydrated skin! 


Careline's got a big following, and it's not hard to see why! They've got budget-friendly yet quality beauty products perfect for young Filipinas, like the Contour Multi Stick, Soft Suede Lipstick, and Multi Pot.   

Local Fashion and Accessories 

Look extra stylish while also supporting local! Check out these brands for homegrown fashion pieces and accessories the next time you're at SM Supermalls. 


CLN is every Filipina’s trusted shop for fashion-forward bags and shoes. Score affordable Flat Slides, Totes, and Shoulder Bags at CLN today!   

Plains & Prints

Need clothes that don’t skimp on style, quality, and elegance? From feminine pleated skirts and flowy sundresses to puff-sleeved tops — Plains & Prints has them all! Get timeless pieces that will surely make heads turn. 

This month, show your Pinoy love by taking a bite into some local delicacies and wear some locally-produced fashion pieces. Score all these and more when you shop from the SM Malls Online App or check the SM Deals website. 

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