This is a Sign: It’s the Perfect Time to Get an iPhone 13

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So much has been said about Apple’s flagship iPhone since its release in 2007. Can you believe it’s been 15 years since it came into existence and made our lives better? Well, one thing’s for sure—the iPhone’s continuous evolution has always kept us on our toes. 

Just at the tail-end of 2021, Apple officially unveiled the much-awaited iPhone 13, and they did not disappoint, releasing several different iterations of the phone. The 15th generation of the popular smartphone, the iPhone 13 came in four versions—the iPhone 13, iPhone 13 Mini, iPhone 13 Pro, and Pro Max. 

But today, we’re putting the spotlight on the iPhone 13—and you’ll quickly see why. This mid-range offering delivers, as it blends powerful performance, camera quality, and a beast of a battery life in a subtly different, but familiar Apple build at an ideal price point. 

Stellar battery life

This is what we’re here for. The iPhone 13 base model has made a jump in battery management. While its predecessor, the iPhone 12, already made significant improvements in battery capacity, the iPhone 13 boasts true full-day battery life even when you’re using or transitioning to a power-hungry 5G connection. 

The efficiency lies in the A15 processor and X60 modem. This sweet mix has led to much longer video playback time and real-world usage time. Plugging in every so often is a thing of the past when you’ve got the 13 in your hands. 

Fast and smooth performance

Expect impeccable performance from the iPhone 13. As with everything Apple, this unit’s tight integration between hardware and software facilitates processing power that’s quick and seamless.

The iPhone 13 now runs with iOS 15, Apple’s A15 Bionic 6-core CPU (from the previous A14), 4-core GPU. Running multiple apps and switching from one task to another? Definitely no trouble in this department!

Subtle design improvements

What’s an iPhone 13 launch without the hype around new colorways? But we’ll get to that in a bit. 

While the 13 looks a lot like the 12 (they even measure the same), the former is a third of an ounce heavier, but we bet you won’t even notice the difference. A subtle change is the front notch at the top for Face ID and front-facing photos, which is now slightly smaller—20% smaller according to Apple. 

The two camera lenses on the back are also slightly larger and positioned diagonally rather than stacked vertically. 

As for color options, the iPhone 13 comes in green, blue, pink, (PRODUCT)RED*, "midnight" (which can come off as black depending on lighting), and "starlight" (an off-white, eggshell hue). Imagine having all colors, right? That is such a dream. 

The trusty “iPhone camera”

If you want to up your content and Insta game, the iPhone 13 is your friend. The 13 has two 12-megapixel cameras on the back: a main f/1.26 camera and a 120-degree ultra-wide f/2.4 lens. The front camera is anything but basic, too, as it features a 12-megapixel camera with LiDAR (light detection and ranging) depth mapping for Face ID and augmented reality. 

TLDR; the iPhone 13 comes with a super-wide and wide-angle lens—built to give you stunning images and cinematic videos. Other photographic specs we love include its sensor-shift optical image stabilization and Picture Styles for stills.

Apple’s calling this one “a total powerhouse.” And we couldn’t agree more. Now, the full specs, test benchmarks, and professional reviews of the iPhone 13 are all up for you to ogle and take a look at. One way or another, you’ll be swayed to get one. 

Price drop

If the price is right, you might be convinced to upgrade all the more. MemoXpress has recently slashed P2,700 off the iPhone 13 512GB capacity—from its original retail price of P70,960 to P67,990 when you pay in cash. This deal is available at SM City Daet until June 30

 Ready for an upgrade now? You won’t regret it. 

*Every iPhone 13 (PRODUCT)RED purchase contributes equally to the fight to end AIDS and its impact from COVID-19.